You know how to sell a house. This is a different skill.
You've built your business on referrals, open houses and showing up for people. Your past clients would vouch for you.
But when someone asks ChatGPT or Google for a good agent in your town, they get a short list of names. If yours isn't on it, someone else's is.
Maybe your only website is your profile on the brokerage site. Maybe you set up a Google Business Profile once and never went back. Maybe you've heard the word "citations" and had no idea what it meant.
Most of it is fixable once you know what to look at. This class shows you where to look.
Three foundations to get right
1. Your website: are you showing people what you know?
What makes a website useful, current and clear about where you work and how you help. How to use your local knowledge and the questions clients ask you to create more helpful content.
2. Your Google Business Profile: what are you leaving out?
What to look at on your profile, including services, service areas, photos and contact information, and where there's room to improve.
3. Your business information: does it match everywhere?
What citations are, why accurate business information matters, and how to spot outdated details across your online listings.
Where AI fits
Ways AI can help with this work, and what to check before you use what it gives you.
You'll leave with:
- A simple way to check all three areas
- One practical improvement to start with
- An invite to the next class, where we go deeper
No guarantees and no magic trick. This takes steady work, and small improvements add up. There's nothing to buy at the end.
The details
Who's teaching
Your host
Rebecca Richardson
Rebecca has been a loan officer for about 25 years, and agents have been her people that entire time.
She started Cadre Mortgage Group with Marissa and Luke, and part of the reason was to share what's working in their own business with the agents they work with. She'll open the class, take your questions and close it out.
Teaching the class
Marissa Dropulic
Marissa has more than 10 years in marketing and runs operations and systems for Cadre. She'll walk you through the three foundations, how to check each one, and where AI fits.
Co-host
Luke Shankula
Luke has spent about 10 years in mortgage marketing, teaching loan officers how to market themselves and, more recently, how to use AI to do it. He founded Direct Authority AI and hosts the AI for Loan Officers Summit.
Questions
Is it really free?
Yes. No cost, and nothing to buy at the end.
I'm not a tech person. Will I keep up?
Yes. We keep it high level and explain everything in plain English.
What if I don't have a website yet?
Then this class is for you. It's one of the three things we cover, and we'll talk about what to do first.
How long is it?
About 30 minutes of class, then 15 minutes of Q&A for anyone who wants to stay. If you need to drop at 30 minutes, you'll still get what you came for.
Is your name on the list?
Tuesday, October 13 at 12 PM ET (9 AM PT). Free on Zoom.
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